Weekly round up
In the inaugural weekly round up we will be focusing on a Nissans new dealership model, VW’s entry level car, and the advancement in Diesel engines.
Nissan are currently testing a new layout in their London store and are planning to test it out in more countries starting with countries in Western Europe. The layout abolishes the standard dealership model of desks and walls and offers a ‘transparent’ process. The sales team will constantly be on their feet, every customer that walks in the door is their direct responsibility, even if they are going to the service centre it is their job to walk them over there and introduce the service centre team to the customer.
The aim of the new layout is improve customer satisfaction, gone are the days where you have to go into the dark back office to finalise a deal. The aim is to be able to complete the transaction via some form of electronic tablet. This is a drastic change to what we have seen in the past, with Nissan moving to a more luxury good model. This new model has many similarities to selling luxury goods, as it has a very strong customer satisfaction importance, among many others.
The Volkswagen Group’s plan to be the largest automaker in the world by 2018 is shaping up with a brand new entry level vehicle. The vehicle is meant to be like the Tata Nano, the extremely basic car that was meant to explode the Indian market but never really got the sales growth that was expected. The car got rid of many creature comforts that we are used to in a car, as you can see in the picture below the car is pretty bare and it is the deluxe version.
The Volkswagen Group’s version of the Tata Nano vehicle will cost approximately 6,000 to 8,000 Euros (approximately $9,000-$12,000 AUD). The aim of the car is to penetrate the low cost market, in particular the Asia market. The Volkswagen Group has a strong presence in the China market, however has very little presence anywhere else across Asia. The aim of the new car is to expand into these Asian countries and achieve their goal of being the worlds largest automaker by 2018.
Advancements in Diesel engines
The diesel engine has been advancing in leap and bounds over the past decades. According to a recent study by UK’s Society of Motor Manufacturers and Traders, diesel engines produce 21 percent fewer pollutants compared to diesel engines in 2003. Additionally, diesel engines fuel efficiency has improved by 27 percent compared to ten years ago. It now produces 128.3 grams of carbon dioxide per kilometre, which is nearly down 30% since 2000, according to SMMT.
You can see exactly why marketers have been trying to come up with new and inventive ways to say “greener diesel engines”, we have seen terms such as TDI Clean Diesel, Eco Diesel and BlueTec.
“Motorists today benefit from much cleaner diesel cars than those that were on the market even ten years ago,” Peter Fouquet, President of Bosch UK told HybridCars.com